Welcome to Ana Juarez Life Coaching (“Ana Juarez,” “I,” “me,” or “my”). These Terms and Conditions (“Terms”) govern your access to my website and your use of any coaching sessions, programmes, digital products, or related services I offer (collectively, the “Services”). By booking a session, enrolling in a programme, purchasing a product, or using my website, you confirm that you have read, understood, and agreed to these Terms in full.
If you do not agree with any part of these Terms, please do not use my Services. These Terms apply to all clients and website visitors, regardless of how they found or accessed my Services.
I am Ana Juarez, a life and personal coach based in the United States. My coaching practice is dedicated to supporting individuals who are ready to create meaningful change in their lives — helping clients gain clarity, build confidence, set purposeful goals, and take empowered action toward the life they truly want.
My Services may include one-on-one coaching sessions (conducted online via video call or in person), group coaching programmes, workshops, online courses, digital downloads, and other related resources. The specific Services available at any given time are described on my website.
This is one of the most important sections of these Terms. Please read it carefully.
Life coaching is a personal development and goal-focused service. It is not therapy, counselling, psychotherapy, mental health treatment, or medical advice, and it should not be treated as such. I am not a licensed therapist, psychologist, psychiatrist, or medical professional.
My Services are not a substitute for professional mental health care, medical treatment, financial advice, or legal advice. If you are experiencing a mental health crisis, a medical emergency, suicidal thoughts, or any condition that requires professional clinical intervention, please seek help from a qualified, licensed professional immediately.
By engaging my Services, you acknowledge and accept that:
My Services are available to individuals aged 18 years and older. By booking or purchasing my Services, you confirm that you meet this age requirement and that you have the legal capacity to enter into a binding agreement. If you are booking on behalf of another adult (for example, purchasing a coaching package as a gift), you confirm that the recipient has consented to receive the Services and that they also meet the eligibility requirements.
When you book a coaching session or programme with me, you are entering into a professional coaching relationship. A separate coaching agreement or intake form may be provided at the start of our work together, which will outline the specific terms of our engagement, including goals, session frequency, and communication expectations.
To get the most from our coaching relationship and to ensure it runs smoothly, you agree to:
Coaching works best when both parties show up fully. I am committed to bringing my best to every session, and I ask the same of you.
All fees for my Services are clearly listed on my website or communicated to you prior to booking. Prices are stated in US Dollars (USD) unless otherwise specified. I reserve the right to update my pricing at any time, but changes will not affect sessions or programmes you have already paid for in full.
Payment is due at the time of booking unless a payment plan has been agreed in writing. I accept payment through the methods listed on my website. By submitting a payment, you authorise the applicable charge and confirm that your payment details are accurate. All transactions are processed securely through third-party payment providers — I do not store your full payment card details.
Where I offer instalment payment plans for coaching packages or programmes, you agree to complete all scheduled payments regardless of whether you continue to attend sessions. Missing an instalment payment may result in suspension of access to Services until the outstanding balance is settled. Failure to complete a payment plan does not entitle you to a refund of amounts already paid.
If a payment fails or is not received by the due date, I reserve the right to pause or suspend your access to Services until the account is brought current. Repeated failed payments may result in termination of our coaching relationship.
Sessions are booked through my website scheduling system or by direct arrangement. Once a session is confirmed, both parties are expected to honour that commitment. Please ensure you have a reliable internet connection and a private, distraction-free space for online sessions.
I understand that life happens. If you need to cancel or reschedule a session, please provide a minimum of 24 hours’ notice. Cancellations or rescheduling requests made with less than 24 hours’ notice may be counted as a used session. Repeated late cancellations may affect our coaching agreement.
If I need to cancel or reschedule a session, I will provide as much notice as possible and will work with you to find a mutually convenient alternative time. If I cancel a session, that session will not be counted against your package.
If you do not attend a scheduled session without prior notice, that session will be counted as used and is non-refundable. If I fail to appear for a scheduled session without prior notice, I will offer you a complimentary replacement session.
Everything you share with me during our coaching sessions is treated with the utmost care and discretion. I will not share your personal information, the content of our sessions, or anything you disclose with any third party without your explicit consent, except where I am required to do so by law.
Please note that confidentiality has certain legal limits. I may be required to break confidentiality if:
In group coaching settings, I ask all participants to respect the confidentiality of their fellow group members. However, I cannot guarantee the confidentiality of other participants, and you should share only what you are comfortable making known to the group.
All content I create and share — including but not limited to coaching frameworks, worksheets, workbooks, course materials, website content, videos, blog posts, and other resources — is my original intellectual property and is protected by applicable copyright and intellectual property laws.
When you purchase or receive access to my materials, you are granted a limited, personal, non-transferable licence to use them for your own individual personal development purposes only. You may not:
If you are interested in using my content for any commercial or educational purpose, please contact me directly to discuss licensing options.
You agree to use my website and Services honestly, responsibly, and in a way that does not harm others. You must not:
I reserve the right to decline Services to, or terminate the coaching relationship with, any client who violates these standards of conduct. In such cases, refunds will be governed by my Refund and Returns Policy.
I may ask for your feedback or a testimonial at the end of our coaching relationship. Sharing a testimonial is entirely voluntary, and you will never be pressured to do so. If you provide a testimonial, you grant me permission to use it on my website, social media, and marketing materials. I will never share identifying information without your explicit consent, and I am happy to use only your first name or initials if you prefer.
Unless you give me separate written permission, I will not identify you by full name, photograph, or other identifying details in any promotional material.
My Services are provided on an “as is” basis to the fullest extent permitted by law. While I bring my full experience, care, and commitment to every coaching relationship, I cannot and do not guarantee specific results. The outcomes of coaching depend on many individual factors, including your personal circumstances, goals, effort, and commitment.
I do not warrant that my Services will meet your specific expectations or produce any particular outcome. Coaching is a collaborative process and your results are ultimately in your own hands.
To the maximum extent permitted by applicable law, I shall not be liable for any indirect, incidental, consequential, or punitive damages arising out of or in connection with your use of my Services or website, including but not limited to loss of income, emotional distress, or failure to achieve personal goals.
My total liability to you for any claim arising from or relating to these Terms or my Services shall not exceed the total fees you paid to me in the three (3) months preceding the claim.
Nothing in these Terms limits liability for death, personal injury, fraud, or any other matter that cannot be excluded or limited under applicable law.
You agree to indemnify and hold me harmless from any claims, losses, liabilities, costs, or expenses (including reasonable legal fees) arising from your use of my Services, your breach of these Terms, or your violation of any applicable law or the rights of any third party.
I may update these Terms from time to time to reflect changes in my Services, business practices, or applicable law. I will post the revised Terms on my website with an updated “Last Updated” date. Where changes are significant, I will make reasonable efforts to notify you. Your continued use of my Services after any update constitutes acceptance of the revised Terms. I encourage you to review these Terms periodically.
These Terms are governed by and construed in accordance with the laws of the United States and the state in which I am based. Any disputes that cannot be resolved amicably between us shall be submitted to the courts of competent jurisdiction in that state.
If you have any questions about these Terms or anything related to working with me, I’d love to hear from you. Please reach out:
Ana Juarez
Phone: 602-318-3838
Email: analiliajuarez.phx@gmail.com
