Your privacy matters deeply to me. As a life coach, you entrust me with personal information — sometimes sensitive — and I take that responsibility seriously. This Privacy Policy explains what information I collect, why I collect it, how I use and protect it, and the rights you have over your data.

By using my website or engaging my Services, you agree to the practices described in this Privacy Policy. This policy applies to all visitors to my website and all current, past, and prospective coaching clients.

 

1. Who I Am

I am Ana Juarez, a life and personal coach operating in the United States. My practice is focused on helping individuals create meaningful change in their lives through one-on-one coaching, group programmes, and personal development resources.

For the purposes of applicable data protection law, I am the data controller for the personal information collected through my website and Services.

If you have any privacy-related questions or requests, please contact me at: [your@email.com]

 

2. Information I Collect

2.1 Information You Give Me Directly

I collect personal information you voluntarily share when you:

• Complete a contact or enquiry form on my website (name, email address, message content)
• Book a coaching session or consultation (name, email, phone number, scheduling preferences)
• Purchase a coaching package, programme, or digital product (name, email, billing information)
• Complete a client intake questionnaire or coaching application (personal background, goals, areas of focus, and any personal context you choose to share)
• Sign up for my email newsletter or mailing list (name and email address)
• Participate in a group coaching programme or workshop
• Communicate with me by email, direct message, or any other channel

2.2 Sensitive Information

As a life coach, the nature of our work may lead you to share sensitive personal information — such as details about your mental or emotional wellbeing, relationships, family circumstances, career challenges, or personal history. I collect this information only when you choose to share it, and solely for the purpose of providing effective coaching support. This information is treated with the highest level of care and confidentiality.

2.3 Information Collected Automatically

When you visit my website, certain technical information is collected automatically, including:

• Your IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time on page, and navigation behaviour
• Referring website or search terms

This information is collected through cookies and analytics tools and helps me understand how visitors use my website so I can improve it.

2.4 Payment Information

I do not store your payment card details. All financial transactions are processed securely by third-party payment processors (such as Stripe or PayPal). I retain only basic transaction records — such as the amount paid, date, and a transaction reference — for billing and bookkeeping purposes.

 

3. How I Use Your Information

3.1 To Deliver My Services

• To schedule, confirm, and manage your coaching sessions
• To process payments and issue receipts or invoices
• To send you pre-session questionnaires, resources, and follow-up materials
• To maintain confidential coaching session notes for the purpose of tracking your progress

3.2 To Communicate With You

• To respond to your enquiries and provide client support
• To send you important updates about your bookings, payments, or changes to my Services
• To send my newsletter, blog updates, or promotional content about new services or programmes — only with your consent, and always with an easy way to unsubscribe

3.3 To Improve My Website & Services

• To analyse website traffic and usage patterns through aggregated, anonymised analytics
• To improve the user experience, content, and layout of my website
• To understand what types of support resonate most with my audience

3.4 Legal & Administrative Purposes

• To comply with applicable legal obligations and tax or accounting requirements
• To enforce my Terms and Conditions
• To protect my rights, safety, and the rights of my clients

 

4. Legal Basis for Processing (for applicable jurisdictions)

Where applicable privacy laws require me to identify a legal basis for using your personal information, I rely on the following:

• Performance of a contract: Processing necessary to provide the coaching services you have booked or purchased
• Legitimate interests: Maintaining my website, communicating with enquirers, improving my services, and protecting my business
• Consent: For email marketing, newsletters, and non-essential cookies, I rely on your explicit consent, which you can withdraw at any time
• Legal obligation: Where processing is required to comply with applicable law

 

5. Sharing Your Information

I do not sell, rent, or trade your personal information to third parties. I share your information only in the following limited circumstances:

5.1 Trusted Service Providers

I work with a small number of third-party providers who help me run my business, including:

• Payment processors (e.g., Stripe, PayPal) for secure transaction handling
• Scheduling and calendar tools (e.g., Calendly or similar) for booking management
• Email marketing platforms (e.g., Mailchimp or similar) for newsletter delivery
• Website hosting and analytics providers

These providers access only the information they need to perform their specific function and are required to handle it securely and in accordance with applicable law.

5.2 Legal Requirements

I may disclose your information if required to do so by law, court order, or legitimate request from a government authority, or where I have a good-faith belief that disclosure is necessary to protect the safety of any person.

5.3 Confidentiality Exceptions

As noted in my Terms and Conditions, I may be required to break confidentiality in limited circumstances — specifically where there is an imminent risk of harm to you or another person, or where I have a legal obligation to report. Please see Section 7 of my Terms and Conditions for further details.

 

6. Cookies & Tracking Technologies

6.1 What Cookies I Use

My website uses cookies and similar technologies to provide a functional, personalised experience. These include:

• Essential cookies: Necessary for the website to work properly (e.g., session management, form submission)
• Analytics cookies: Help me understand how visitors interact with my website, using tools such as Google Analytics. This data is aggregated and anonymised
• Marketing cookies: Used with your consent to track the effectiveness of any promotional activities

6.2 Managing Cookies

You can manage your cookie preferences through your browser settings at any time. Most browsers allow you to block or delete cookies. Please note that blocking essential cookies may affect your ability to use certain features of my website.

 

7. Data Retention

I keep your personal information for as long as necessary to provide my Services and meet my legal obligations:

• Client session notes and coaching records: Retained for a minimum of 3 years following the end of our coaching relationship, or longer if required by law
• Financial and billing records: Retained for a minimum of 7 years for tax and accounting compliance
• Email enquiries and correspondence: Retained for up to 2 years from the date of your last contact
• Newsletter subscriber records: Retained until you unsubscribe, or for a reasonable period of inactivity after that

When information is no longer required, I will delete it securely or anonymise it. You may request early deletion of certain information by contacting me (see Section 9).

 

8. Data Security

I take reasonable technical and organisational precautions to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures include:

• Using reputable, secure third-party platforms for scheduling, payment, and email communication
• Password-protecting client files and documents
• Limiting access to personal information to only what is necessary
• Using encrypted communication channels where available

While I do my best to protect your information, no method of electronic storage or transmission is completely secure. If you have concerns about the security of your data, please contact me.

 

9. Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information. These may include:

• Right to access: Request a copy of the personal information I hold about you
• Right to correction: Request that I correct inaccurate or incomplete information
• Right to deletion: Request that I delete your personal information, subject to my legal retention obligations
• Right to restriction: Ask me to limit how I use your information in certain circumstances
• Right to portability: Request a copy of your data in a structured, machine-readable format
• Right to object: Object to my use of your data for marketing purposes
• Right to withdraw consent: Withdraw your consent to email marketing or non-essential cookies at any time

 

To exercise any of these rights, please email me at [your@email.com]. I will respond within 30 days. You also have the right to file a complaint with your state’s Attorney General or a relevant consumer protection authority if you believe your privacy rights have been violated.

 

10. Children’s Privacy

My Services are intended for adults aged 18 and over. I do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided me with personal information, please contact me immediately and I will take steps to remove it.

 

11. Links to Third-Party Websites

My website may contain links to external websites, platforms, or resources that I do not own or control. This Privacy Policy does not apply to those third-party sites. I encourage you to review the privacy policies of any external sites you visit through links on my website.

 

12. Changes to This Privacy Policy

I may update this Privacy Policy from time to time. When I do, I will post the updated version on my website with a revised “Last Updated” date. If changes are significant, I will make reasonable efforts to notify you. Continued use of my website or Services after any update constitutes acceptance of the revised Policy.

 

13. Contact Me

If you have any questions about this Privacy Policy, how I handle your information, or to exercise any of your rights, please get in touch:

Ana Juarez

Phone: 602-318-3838

Email: analiliajuarez.phx@gmail.com